Browsing all posts in Marketing.
Listening: An Online Business Skill To Increase Consumer Demand
It used to be that only certain professions and businesses had to really listen closely with empathy to their client’s needs. Retail businesses in more prosperous times weren’t in the business of playing counselor, coach, or advocate. That’s all changed as consumers around the country are struggling with a bad economy, causing them to change [...]
Is Your Market Niche Doomed To Failure In A Tough Economy?
When the bottom line deteriorates due to a poor economy, it’s time to start figuring out whether your market niche has any useful marketing life left. If you were one of the people who owned horse-and-buggy companies when the automobile first came out, your market niche was doomed, but you probably didn’t know it because [...]
Value Is King
In a time when every penny counts, businesses have to work a little harder to attract loyal customers. It may be that you offer the highest-quality product, but your customers are flocking to your competitor because they offer the best value. That’s because value isn’t just about quality if that quality comes at too high [...]
Repair Services Are Big Business In A Down Economy!
In a recession, people want to make the most of what they got, so they seek to repair more than replace their possessions. You can see that trend in people holding on to their cars for longer periods of time, buying clothing with classic lines and better longevity, and lining up at shoe and tailor [...]
Chasing The Long Tail In A Recession
Chris Anderson, author of â??The Long Tail,â? hypothesizes that even though classic marketing assumes that 80% of sales come from 20% of your customers, chasing â??the long tailâ? of customers not in that 20% can be a viable online strategy. That’s because online businesses are great at providing choice, something that physical brick-and-mortar stores can’t [...]
Understanding A Recessionary Market
There are more and more surprises with this recession. The environment for doing business has certainly gotten tougher, with companies laying off people in order to curtail runaway costs in their budgets. Certain industries are suffering severely, and that might make you think that there aren’t any prospering, but that’s not true. In addition, not [...]
Time To Re-Evaluate Your Market Niche
There are offline businesses going into bankruptcy everywhere. In a time of prosperity, people rush to buy the latest electronic gadget or to get the latest bath accessories, one for each change of the season. So, your market niche may have done well when the economy was doing well, but now you’ve noticed a down [...]
Become An Expert In Online Advertising
If you’ve delayed learning about the myriads of ways you can earn money in advertising online, now’s the time to jump in. While the economy may be soft, this gives companies more of an incentive to advertise online a bit more. The traditional avenues of advertising like television, newspapers, and magazines are struggling with fewer [...]
Why The Google Double Content Penalty Is A Myth And How You Can Profit From It…
Most marketers are absolutely paralyzed by the so-called duplicate content penalty. They throw numbers around like 40%, 60% or even 80% and they would have you believe that this is the percentage by which you have to rewrite your article to avoid this Google duplicate content penalty. The truth is that these well-meaning marketers for [...]
