How To Use Youtube Videos Effectively

Introduction

Youtube continues to be a great source of traffic for everyday people and marketers alike. Many marketers become disappointed when a video they had high hopes for results in less than stellar sales.

If this has happened to you, you likely wonder what went wrong as well.

1. Ask them to leave a comment or review

You likely already know that YouTube has a comment and review system that comes up below your video on the YouTube site. You may even know the power of this – the more feedback and reviews you get, the more likely your video is to be seen by others.

Chances are, not as many viewers as you like take the time to fill out a comment or a review though. Here is the trick – ask them to do it. In the video you can either say something like ‘if you like this video, be sure to give it 5 stars below) or you can simply put an annotation (cartoon box with a text message in it) at the end of your video that asks the viewers to rate it.

You will be surprised at how your video takes on a life of it’s own once your viewers are commenting, rating and sharing it.

2. Use Proper Keyword Tags

Take the time to do proper keyword research before posting your video. There is a spot when uploading your video to youtube that lets you add whatever tags you like. Many marketers simply type a few keyword terms in without giving it much thought.

Here’s the problem – Google at this point is unable to read video content. The only way it knows what is in your video is by the description and the tags. If you take the time to do proper keyword research, you will simply have more traffic to it.

3. Place Your Link In The Right Spot

Many marketers blast their links in the bottom third portion of the video and have it play throughout the video. The thinking here is that the viewers will remember the link and be compelled to punch it into their browser at the earliest opportunity.

If you think about this though, you realize that the idea is flawed. Your viewers know as soon as they see the link playing in the video that you are trying to sell them something. How likely do you think it is that after being pitched something for the whole length of the video they are going to take the time to type it in to their browser and buy?

The truth is many viewers close the video as soon as they see your ‘advertisement’.

The correct place to put your link is in the description of the video. Place it first in the description and make sure you have the full URL (beginning with http://). This makes the link clickable so your viewers do not have to type it in to their browser.
If your viewers like your content and feel they are not being pitched, they are more likely to click your clickable link in your description.

Conclusion

Creating videos is only half of getting traffic. You need to encourage your viewers to leave positive reviews, use propert tags and place your link in the right spot.
You will be amazed at the difference these 3 simple tips make in your results.