Browsing all posts in June, 2009.
Add Some Fun To Your Product Promotions!
How many websites have a home page where you have a search engine with a catalog that a buyer can browse? Many of them do now, and this is a standard way to market your products online. It may be a bit boring, but it does have its place in online marketing. But, what if [...]
No Pain, No Sales Gains
Do you know where your customers have their point of pain? If you don’t, then you are missing a great opportunity to target your products to address those pains and make great sales gains. Pay attention to the feedback you get from people when they are on your website. The complaints are just as important [...]
Ask Yourself: So, what?
You’ve all heard the dictum to list your benefits. List as many benefits of your product as you can and hope that the person that comes to your website will read most of them. This way, it will overcome any objection they may have and you will score a sale. But, have you read your [...]
Why Exclusivity Sells
If you’re having trouble promoting your products in a bad market, you have to start to figure out ways to market them to increase the demand for them. One way is to create an exclusive aura that appeals to people who are status seekers. This doesn’t just work with high income demographics, although that is [...]
Succumbing To The Temptation To Compete On Price?
Resist it, if this is your sole strategy. It’s true that prices may come down as competition grows fiercer for the consumers that still have money during this tough recession. However, if your sole reason to reduce prices is to get more customers, this strategy is doom to failure. For one, it’s not just a [...]
Innovation With Applications
Innovation is going to help you succeed where others fail. If you don’t innovate during these tough times, your product line will get stale and your company will have a harder and harder time differentiating themselves from everyone else. But, by doing something unique that shows off what an innovative business you are, it can [...]
Personalize It To Sell!
Social networking is taking off big time with sites like Facebook and Twitter in the top five social networking sites. These sites have created new opportunities to reach people online, even market them, if you know how to do it correctly. One thing that you can be sure of is that people who get on [...]
Value: A Key Element of the New Economy
There’s no question that value is going to be the most important element of the buying decision for most consumers during this recession. But, it isn’t just the consumer that has this in mind. Our entire society is beginning to question the mindless consumerism that has created environmental nightmares and economic bubbles that collapse, leaving [...]
The Four Components of Demand
Tracking demand isn’t as simple as just tracking consumer demand. In our global economy, in order to track trends in the future marketplace, it takes a lot more than just looking at a particular market niche and consumer demand for the products and services there. This is especially true on the Internet where customers come [...]
Early Adopters Are Big Buyers
If you have a particular market niche where new products come out all the time, you will want to cultivate the early adopters to make faster sales. Technical market niches tend to rely on early adopters to help drive sales, and once the word is out, if the product is good it will fly off [...]
