Why Your Social Media Efforts Aren’t Paying Off.

You may have been faithfully trying to use social media to build a following for sometime now and be less than enthused with your results.

With social media, there really is no ‘A’ for effort – you need to do it properly if you hope to build a large, responsive following.

Here are three reasons you may not be getting the desired results out of your efforts.

1. You Aren’t Being Genuine

Many people mistakenly believe that since you are online you can simply pretend to be something you are not. In fact the opposite seems to be true – people seem to be able to tell more quickly online if you are being less than honest.

Don’t get me wrong – many people don’t lie necessarily, they simply don’t tell all of the truth. They hide parts of their real self because they mistakenly believe that the audience will judge them harshly if they new the whole truth.

On the contrary, real people prefer dealing with real people – warts and all!

2. You Aren’t Being Consistent

Here is the way most marketers approach their social media efforts: They do nothing for several weeks and then as though they remembered they had ‘friends’ out there, suddenly they go into a flurry of activity, expecting to pick up where they left off.

You have to remember that you are dealing with real people – real people need to hear from you on a regular, consistent basis. Figure out ahead of time how much time you have to invest and when and then use that time as you had planned.

3. You Put The Cart Before The Horse

Many marketers misunderstand how you use these social sites. They take every opportunity to get their audience in front of a sales page before the audience even gets to know them!

This is kind of like visiting a new friend who is a dentist and having him pitch you on teeth whitening every 5 minutes. Does that make you more or less likely to buy?

Your visitors should really get to know, like and trust you before they ever see a sales page from you. Watch your conversion rates soar!

Conclusion

You have to remember that building an audience with social media is not all about speed and sales. Take the time to build real relationships with real people and the rest will follow.