Many of you who know me personally know that I have been involved with a charity called Reviving Baseball in Inner Cities or RBI. That program spun off a Jr. League and today begins the Jr. RBI Classic that will celebrate the founding of the league, 20 years of RBI and the 2009 All Star [...]
How many websites have a home page where you have a search engine with a catalog that a buyer can browse? Many of them do now, and this is a standard way to market your products online. It may be a bit boring, but it does have its place in online marketing. But, what if [...]
Do you know where your customers have their point of pain? If you don’t, then you are missing a great opportunity to target your products to address those pains and make great sales gains. Pay attention to the feedback you get from people when they are on your website. The complaints are just as important [...]
You’ve all heard the dictum to list your benefits. List as many benefits of your product as you can and hope that the person that comes to your website will read most of them. This way, it will overcome any objection they may have and you will score a sale. But, have you read your [...]
Andrew and I are very lucky to be working with the RBI program here in St. Louis. As I noted before, one of the things that will be so hard for me to swallow is losing that program. We were interviewed as part of the “Values in Action” presentation that Tim Flynn our Chairman and [...]
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